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2026-04-15 09:00:57 -

How Scent Marketing Strategies Are Reshaping Consumer Experience

Scent marketing has emerged as a powerful tool for businesses aiming to enhance customer engagement and brand loyalty. By strategically using fragrances in retail spaces, hotels, and offices, companies can create memorable sensory experiences that influence consumer behavior and purchasing decisions. A critical aspect of this trend is the increasing adoption of scent marketing strategies across...

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